Building an Aviation Brand’s Digital Presence: A Strategic Approach
Aviation brands face a unique challenge: standing out online while attracting the right audience. We believe that meaningful growth comes from careful strategy, quality content, and consistent engagement, not from viral trends that fizzle out.
When we started working with our client a year ago, our mission was to elevate their profile sustainably. With services aimed at UHNWIs (Ultra High Net Worth Individuals), VIP charter, and corporate helicopter operators, we knew a strategic approach was key. Instead of chasing vanity metrics, we built a targeted strategy and leveraged impactful media production to attract the right audience.
Strategic Experimentation Across Platforms
We deployed our content across five different platforms, each tested and refined based on audience reception and engagement. Our method of ongoing analysis ensures we optimise for maximum relevance and impact. The results speak for themselves. From one notable video post alone, our client achieved:
• 151,710 plays
• An average view duration of 30 seconds
• 58,639 minutes viewed
These metrics are higher than typical for their content and places them within the top 3 performers amongst their competitors across their chosen platform, but more importantly, when looking into their social media performance reports, it also resonated with a high-value, industry-relevant audience. Beyond numbers, this engagement has translated into meaningful interactions, with aircraft manufacturers and owners noticing and complimenting the elevated online presence.
Building Credibility and Long-Term Value
The feedback has been extraordinary. Our client has received recognition from industry leaders and potential customers, who appreciate the polished, credible image we’ve helped create. This increase in digital presence has now become a solid foundation to support future business objectives and growth, such as marketing aircraft for sale or expanding service offerings in modifications and upgrades. Their audience is one filled with engaged and relevant users, who are eager to see the latest updates and developments within the business.
Our Process
Our collaboration starts with in-depth discussions around our client’s key business goals. We map out areas they wish to expand or promote, and our content strategy is aligned with these goals. We then action a content-first approach with professional media production; high quality media which is then optimised and repurposed across bespoke publications, social media interview conversations and look-at-life content all designed to pique the interest of the right demographic, fostering connections and laying the groundwork for future business, partnerships, and recruitment.
Looking To Make An Impact?
If your aviation brand is looking to step up its digital presence, and leverage high quality media to position itself as an industry leader within its market segment, contact us today.
